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How LED Lighting Companies Deal With Numerous Challenges?

Last year, after a national survey found that first-tier market, with changes in the economic environment in recent years with the National Policy, dealers are reflected in the lighting industry is becoming increasingly difficult to do business. Especially in the LED lighting industry, some companies are subject to different degrees of downstream effects. Some enterprises in order to gain market share, profitable, usually take low-cost competitive strategy, which in turn can not be avoided in the market a lot of shoddy products. 2015, faced with numerous challenges in LED lighting business, how to deal with it?

Should not blind enclosure, be sure to meet market demand

Recently, at their own expense Chaijing million film "Under the Dome" and quickly occupied the major headlines for all people to once again focus on air pollution, and the importance of energy conservation and environmental protection. Environmental responsibility has been taking advantage of LED naturally fiery one, and even LED stocks also benefit the whole line. LED lighting is an emerging industry, great room for development. At this stage, the traditional light source has been gradually replace the LED light source, such as underground parking garage, supermarkets, shopping mall and other public places have been replaced with LED lighting products. In addition, many public works, large renovation project will invariably choose LED lighting products.

Because LED lighting products and environmental protection, longevity and an adjustable tone temperature, compared to traditional products, have obvious advantages, which attracted many manufacturers have invested in LED lighting products. Enterprises like rush wildly coming, leading to fierce competition in the market. So every year, there will be a lot of companies and businesses LED lighting products unmarketable phenomenon, largely because the product itself is not cause for market and customer needs. LED technology continues to develop, replacement very quickly. If the product design is not forward-looking products, materials are not good enough, probably six months or even a quarter of the listing is no longer popular, the performance parameters of some products, such as light effect, etc. has been lagging behind the market demand, which may lead to poor sales.

To ensure best-selling products, companies and businesses must always grasp product developments, understand all aspects of the knowledge of the product. For example, in order to maintain the good old customers at the same time, should actively go out looking for a new source of customers. Or inventory management, strengthen communication and material suppliers to ensure to get the latest materials, continue to keep the product in luminous efficiency, design competitiveness, minimizing problems because of poor sales of products suited to the market demand caused .

LED profit era, integrity and service is more important

At the same time, integrity and service for a brand of LED lighting is also important, especially now that the era of low-profit products, lighting market is very competitive, access to customers of all ages is an important guarantee for a brand continued to keep going. Any company operating in good faith, and its strategic planning, they should focus on their own value proposition to develop and design. In fact, this value determines the value of the companies to offer customers.

Enterprise customers should be seen as asset integrity management, access to customer trust and enable enterprises to win a large number of target customers, so that their product and brand popularity, reputation, to ensure long-term business interests. And how to get customer trust, so faithful to the company's brand? Product quality, value, and service, literacy and other companies to provide business people to reach and even exceed customer expectations, customers will enhance loyalty.

Ultimately, LED lighting companies to grasp the brand, to ensure product quality, good service and product positioning, improve product cost. In addition, companies should have a solid and sustainable research and development capabilities, to ensure product superiority in the market.


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