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Samsung OLED TV Gets Launched Amid Continued Production Issues

Samsung’s first-ever OLED television set was announced yesterday in Seoul, South Korea, as the device prepares to make its first baby steps in a relatively new market. The TV’s launch came amid reports of continued production issues that have resulted in high manufacturing costs, while LCD technology continues to improve and become more affordable.

It would appear that Samsung has a lot hanging on its OLED (organic light emitting diode) technology, as OLED displays have been a fixture in the company’s high-end smartphones such as the Galaxy S4. Samsung’s handsets with OLED technology have been among the biggest sellers in the smartphone space, and have boosted the company’s market share and bottom line alike. However, experts believe large-screen OLED technology may not be as ripe a venture as small-screen technology when it comes to earning profit. Compared to LCD, OLED technology is considered more responsive, with crisper display resolution and higher contrast, while conducive to curved television display screens.

On the business side of things, market analysts are optimistic in OLED televisions eventually becoming cash cows for their respective manufacturers, but they are less confident in OLED catching on as fast as LCD technology did, when it superseded cathode ray tube technology in the television space. “(OLED screens) are not sufficiently transformational to trigger a complete switch-over from LCDs,” opined IBK Securities analyst Eo Kyu-Jin.The Korean analyst added that OLED televisions have less than 1 percent share in the global TV market at the present.

Samsung’s new OLED TV set has a 55-inch display and, as one may expect, costs an arm and a leg at $13,000.That’s about five times more expensive than the average LCD television set, and with that in mind, Samsung appears to be relying on conservative guidance for the new TV’s success. According to Samsung EVP Kim Hyunsuk, “We have just introduced our first OLED TV and have to see consumer response to gauge overall market demand.” (By US Daily Voice)


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