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North America will Become The LED "Gold Battlefield"

The LED is a LED lighting Ⅲ - Ⅳ made ​​compounds, such as gallium arsenide , gallium phosphide , gallium arsenide phosphide and other semiconductor , which is a semiconductor chip as the use of solid fat light materials. Rare metal gallium in the modern semiconductor industry widely used, mainly in the compound gallium arsenide occurs , accounting for about 80% of total applications, gallium , gallium arsenide is mainly used in 3G mobile phones, wireless communications and semiconductor LED lighting on .

With the global "no white" effect brought about significant growth potential LED lighting market demand , coupled with falling commodity prices , LED lighting towards the popularization process is moving forward at an unprecedented rate .

Strong or Lead A New Round of Competition Demand

The data show that in 2014 , Japan will continue to maintain 25.6% share of the global LED market , LED lighting is the largest market in North America to occupy the global LED 23.1% market share ranked second. However , because of the EU and Japan were walking in the forefront of the market alternative light source , the pace of its energy market to develop early in the North American market are appropriate , so in January 1, 2014 , the U.S. government announced a " ban white ", the North American market is now becoming a hot new industry growth . Authoritative market research agency research shows that the current focus on the early part of the export Japan, Europe and the companies have fought in the North American market .

I understand that in 2013 in the U.S. market the new LED lighting accounts for only about 10 % in 2014 but is expected to reach 25 percent in 2015 to reach 50% even more . Thus, the 2014-2015 U.S. LED lighting market compound growth rate will remain at 268% level , the relevant transaction amount will be as high as $ 11.7 billion .

Reporter from the Guangdong Provincial Joint Innovation Center semiconductor lighting industry and strategic emerging industry development in Guangdong Institute released " 2013 fourth quarter Guangdong LED industry run Monitoring Report" has learned that in 2013 , Guangdong LED industry output value of 281.103 billion million, continues to rank first in the country . Therefore, exports of Guangdong LED industry LED industry for the country in terms of highly representative .

It is reported that in 2013 , Guangdong exported $ 636.4 billion to complete the full year , an increase of 10.9% , 3.0 percentage points higher than the national growth rate , affected by large environmental impact , in 2013 , the strong export momentum Guangdong LED industry .

" 2013 fourth quarter Guangdong LED industry run Monitoring Report" shows 1-4 quarter of 2013 , the province's exports totaled 68.804 billion yuan LED related products . Although the United States and Europe continue to improve LED barriers to entry , but Guangdong LED main products exported are still contrarian growth , then pushed the export scale , indicating that the quality of LED products in Guangdong Province has been paying off in the leading benchmark system withstood the Europe and America national quality test new standards related to LED .

LED key areas of the product from the distribution of export destinations situation, in 2013 , key areas of Guangdong LED products are mainly exported to remain Asia, North America and Europe. Exports are sold in North America which 20.543 billion yuan , accounting for 29.86% of total exports.

Thus , from the above-mentioned focus areas of Guangdong LED export situation, North America is likely to be the next new round of competition in the LED industry, the focus of the market . " strategic emerging industry think tank " analysts also said that in the global lighting market as a whole stable pattern , the U.S. market is showing strong growth momentum , and quickly passed to the global LED market .

Difficult "North American Congress" came into

Thus , without a doubt , the North American market will be LED lighting companies crowded place. So, faced with huge demand but highly competitive North American market , the majority of Chinese LED enterprises such as headless flies in general, in the complicated environment of the North American market is difficult to control the real market demand can be described as difficult. Wise when leveraging the line , LED enterprises how to quickly lose ground in the North American market , invincible ? Stealing or storm ? Required a few hurdles few will ?

It is reported that Guangdong Province semiconductor lighting industry Joint Innovation Center (GSC) and the Guangdong Provincial Institute of strategic development of new industries (chips ) will join the Ministry of Commerce , the Guangdong Provincial Department of Commerce , DOE ( U.S. Department of Energy ), ES ( Energy Star ) , UL ( Underwriters Laboratories ), NEMA ( national Electrical Manufacturers Association ) , domestic and foreign outstanding lighting channel distributors , traders , contractors and domestic export enterprises and other institutions excellent lighting elites , in May 24, 2014 in Shenzhen Grand Mercure Oriental Ginza exploration of the North American lighting market channels to open up the road. Thus, " the North American lighting market analysis and channel strategies Assembly " is one emerged, LED business is expected to meet the urgent needs a solution .

It is understood that the meeting presented the following highlights: 1 ) Authority: Interpreting the international export market policies and the North American lighting situation the Ministry of Commerce , the Guangdong Provincial Department of Commerce , DOE, ES, UL, NEMA, GES and other domestic and foreign authorities ; 2 ) professional : a large first-hand report of the North American lighting market and field research bidirectional data interpretation ; 3 ) utility : Excellent lighting export enterprises in actual combat experience sharing ; North excellent lighting channels and suppliers and channels to open up the supply chain interpretation of the road ; 4 ) high : for the first time gathering domestic and foreign outstanding lighting channels, lighting export-oriented enterprises, governments , researchers and other responsible persons involved in crowd precise positioning, high-end .

According to Dr. Li Wenyu Conference of Ministers responsible for the semiconductor lighting industry in Guangdong Province Joint Innovation Center for Strategic Research, said the LED to help Chinese enterprises to fully understand the North American market and distribution pattern of trade barriers , better and more quickly to develop the North American market , the General Assembly will be " LED export market environment analysis and forecasting trends in North America "and" North American LED market structure innovation and export channels , " the two main themes in-depth analysis and discussion , hope can help China LED companies hand.


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